Jim Stone's blog on issues relating to creating professional presentations for the technology industry.


 

Making Presentation Excellence Viral

Posted in [PowerPoint], [Presentation Structure] By Jim Stone

 A few days ago I was reading some entries posted to a discussion forum for presenters.  The question was why, with all the information available on how to create great PowerPoint presentations, do we continue to see so many poor quality presentations?  It is a great question. 

Some of the contributors attributed the low quality it to laziness and  others said they had offered training in their organizations but there was poor turnout.  The thread never got around to how you actually encourage change in an organization. 

From my perspective there are two critical success factors: leadership and collaboration.  If the corporate leadership, particularly in sales and marketing, are not passionate about producing high quality presentations, then your average presenter is not going to be interested.  After all, they are very busy and if the payback for quality presentations is not obvious or mandated, then they just will not put in the effort.

There is no excuse for the leadership not to demand high quality presentations.  Marketing is about differentiation and if a great presentation makes you stand out from the crowd, then the leadership should embrace presentation excellence.

Getting presentation best practices implemented is only going to be successful if the creators of core presentations (generally marketing) develop the presentations in a collaborative way with those tasked with delivery.  The front line sales and marketing folk who give presentations know what part of their current presentations are getting traction with their audiences.  That is a great starting point to build on.

With the leadership committed to better presentations, and with collaboration between presentation developers and presenters, you will soon see a viral movement toward better presentations.

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