Jim Stone's blog on issues relating to creating professional presentations for the technology industry.


 

Auditing Presentations

Posted in [General], [PowerPoint] By Jim Stone

No, I am not talking about checking PowerPoint slide decks.  I am talking about checking presentations, seeing how they are actually delivered.

This accomplishes two things:

  1.  It verifies the skills of the presenters.  If McKinsey considers presentation the "killer skill", then shouldn't your business take it equally as serious?  How much presentation training do your sales and marketing people get?

  2. It validates your slide decks.  If, as a marketeer, you have never seen your slide deck in action against a live prospect, how can you be sure it works?  Get out there and see what gets traction and what doesn't.

In technology sales, almost everybody starts with the corporate slide deck.  Shouldn't you be sure that both the content and the delivery represents your brand to a high standard?

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